Psychological Meaning of Colors
Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colours can also enhance the effectiveness of placebos. Colour can indeed influence a person; however, it is important to remember that these effects differ between people. Factors such as gender, age, and culture can influence how an individual perceives color.
White is the lightest color, meaning purity, innocence, and integrity. It is considered to represent perfection, as it is the purest and most complete color. It is the color that represents new begging and erases any trace of past actions. It is like a piece of white paper not being written yet. It leaves the mind open and free to whatever it might create in the way.
Green is a lively color, and it symbolizes renewal and growth. It is the color you see the most in the natural environment. So it is the color of spring, when everything comes to life. And it depicts the period when everything is alive and unrolling its natural processes.
Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Enhances human metabolism, increases respiration rate, and raises blood pressure. It attracts attention more than any other color, at times signifying danger.
Blue is a color that suggests peace. It’s the color of the calm sea and the clear sky, both of which are linked to inner serenity, calm and clarity. Blue was also shown to slow heart rate and breathing, so it can be a good color to aid in meditation or relaxation.
Like red, pink is related to love. However, while red represents passion, pink stands for tenderness. It is a love focused on being intimate with each other, careful and thoughtful. This is a color that represents a gentle type of love. It is associated with nurturing, so it’s not only used for romantic love, but also for familiar love.
It is the color that gives you shelter in though moments, by not allowing you to sink into grief or disappointment. It brings a high degree of positivism, always rejuvenating us in the most difficult moments. The great and invigorating benefits of the orange color should be used every day, even if it is just a small object, like a mug or a pen, which we use in our daily tasks.
Brown like green is a color connected to life, growth and the color of the earth. Brown in color psychology is a color of sincerity, honesty and loyalty, it relates to maturity and being sensible.
It means happiness and optimism; it is the color of sun shining, or bright light and creativity. It is believed to have an influence on the left side of our brain, where deep thinking and perception dwells.
Purple combines the stability of the blue color and the energy of the red. Through the ages, purple has always been associated with royalty, nobility and prestige. The color purple can symbolize mystery, magic, power and luxury. Purple color meaning is often used to portray rich powerful kings, leaders, magicians and even sorcerers. Purple combined with gold can be flashy and portray wealth and extravagance. Bright purple and pink are good as feminine designs and is popular among teenage girls. Light purple together with the color yellow is commonly used in advertisements for children’s products. It gives the impression of something that is fun and easy to deal with.
The color shade gold is the shade of achievement, accomplishment and triumph. Connected with wealth and success, extravagance and quality, esteem and advancement, worth and polish, the brain research of the shading gold infers opulence, material riches and indulgence.
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